The hashtag is going viral and both twitter & instagram are filled pics! However sadly, I do notice that the awareness level among general public isn't as much as it should be. I do see a lots of handi craft being tagged as Handloom. There IS a difference!
All Khadi is Handloom while all Handloom isn't Khadi. Here's a post in detail of the differences between Khadi & Handloom. Handcrafted clothing like tie & dye (incl bandhni, leharia), batik, metal embroidery (incl aari, zardozi), thread embroidery (incl phulkari, rabari, gujarati, rajasthani, pipli etc), fabric painting (incl Madhubani) are more often than not, made on mill made fabric (sometimes even leather) than handloom fabric. Yes, all of them are handicraft and handmade in the village of India and the crafts need to be supported. Just that these aren't handloom and cannot be mistaken as handloom.
As you know, most of my personal clothing have always been Khadi, Handloom or Handicraft. My clothing brand Bhushavali Eco Fashion is to promote Khadi and Handloom which are my personal interests than handicraft!!! Here are some earlier OOTD's from this blog featuring Handloom clothing mostly from my brand and some from others as well. Click on the images to go to those posts to see more images & outfit details...
Khadi (Handspun Handloom) Natural Dyed Kurti
Khadi (Handspun Handloom) Top with Hand embroidered Peacock detail
Khadi (Handspun Handoom) Multicolor Anarkali worn as a dress
Handloom Ikat Formal Shirt
Khadi (Handspun Handloom) Kurta with Zardozi Hand Embroidery
Handloom Ikat Maxi Skirt
Handloom Natural Indigo dyed Shirt
Khadi (Handspun Handloom) Natural Dyed Midi Skirt with applique
Reversible Necklace with Natural Dyed Khadi (Handspun Handloom) on one side
visit my online store at www.bhushavali.com