#IWearHandloom - Powered by Bhushavali Eco Fashion

Written by 21 Comments


Coming Sunday (7th August) has been declared by the Ministry of Textiles of Indian Govt as Handloom Day. As the day arrives, our Textile Minister Smt.Smriti Irani has come up with a rather innovative idea - 'Selfie with Handloom' campaign where she has asked everyone to sport their handloom outfit & share it on social media with the tag #IWearHandloom. The campaign has been supported by the Fashion Design Council of India. 
The hashtag is going viral and both twitter & instagram are filled pics! However sadly, I do notice that the awareness level among general public isn't as much as it should be. I do see a lots of handi craft being tagged as Handloom. There IS a difference!
All Khadi is Handloom while all Handloom isn't Khadi. Here's a post in detail of the differences between Khadi & Handloom. Handcrafted clothing like tie & dye (incl bandhni, leharia), batik, metal embroidery (incl aari, zardozi), thread embroidery (incl phulkari, rabari, gujarati, rajasthani, pipli etc),  fabric painting (incl Madhubani) are more often than not, made on mill made fabric (sometimes even leather) than handloom fabric. Yes, all of them are handicraft and handmade in the village of India and the crafts need to be supported. Just that these aren't handloom and cannot be mistaken as handloom. 
As you know, most of my personal clothing have always been Khadi, Handloom or Handicraft. My clothing brand Bhushavali Eco Fashion is to promote Khadi and Handloom which are my personal interests than handicraft!!! Here are some earlier OOTD's from this blog featuring Handloom clothing mostly from my brand and some from others as well. Click on the images to go to those posts to see more images & outfit details... 
Khadi (Handspun Handloom) Natural Dyed Kurti
Khadi (Handspun Handloom) Top with Hand embroidered Peacock detail
Khadi (Handspun Handoom) Multicolor Anarkali worn as a dress

Handloom Ikat Formal Shirt

Khadi (Handspun Handloom) Kurta with Zardozi Hand Embroidery
Handloom Ikat Maxi Skirt

Handloom Natural Indigo dyed Shirt
Khadi (Handspun Handloom) Natural Dyed Midi Skirt with applique

Reversible Necklace with Natural Dyed Khadi (Handspun Handloom) on one side
Handloom Saree

visit my online store at www.bhushavali.com

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21 comments

  1. Sri ramaniAugust 5, 2016 at 3:50 PM

    Wow....loved the Ikat maxi skirt!!!

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  2. UnknownAugust 6, 2016 at 7:23 AM

    You really nailed the looks Bhusha.. That peacock top and multi color anarkali is fab ..

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  3. Mr PossibleAugust 7, 2016 at 1:46 AM

    Nice one. This is a nice moment reading this post with such amazing pictures. The images are so cute, it is a great initiative. Thanks for sharing

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  4. The Graceful MistAugust 7, 2016 at 1:16 PM

    Thank you for introducing me to handloom and eco fashion. I`m not very familiar with Khadi and handloom. At second to the last picture, the necklace looks unique to me.

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  5. Debarpan MukherjeeAugust 7, 2016 at 4:17 PM

    woow!!you looks great.I like this pics all.

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  6. AnonymousAugust 7, 2016 at 6:10 PM

    I love your photo with BB2 and George Clooney! (It was George Clooney, right?) =) You have great fashion sense. I also liked the necklace. I've never seen one like that before either. I was wondering if you've tried posting that one on Instagram and what the response is. About 40% of Instagram users are females from 19-25 years of age (approximately). They might like that, too.

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  7. The Ordinary GirlAugust 8, 2016 at 9:55 AM

    Once you start wearing handloom and khadi, there is no going back. These are so long lasting and comfortable that you get used to the peace it brings into the maintenance part. Plus, Khadi and Handlooms can never go out of fashion. They are forever in ... Love all the photographs!

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  8. UnknownAugust 8, 2016 at 2:14 PM

    Love the Bright Yellow and Ox Blood Pants. The fiery warrior look is simply amazing.

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  9. XonAugust 8, 2016 at 4:05 PM

    I love that people are promoting this kind of clothing because it's really beautiful! They are a part of the industry that must be supported. You have very good taste!

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  10. UnknownAugust 8, 2016 at 4:30 PM

    This was really something new and interesting, truly loved it :*

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  11. FrancAugust 8, 2016 at 5:34 PM

    Handloom looks really a quality fabric. You look great on your outfit posts here.

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  12. Fred SaidAugust 8, 2016 at 8:05 PM

    So fortunate of you to come across a contest that is exactly what you are advocating. I am sure you will get a prize in this with all your great photos. Did you?

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  13. NicolAugust 8, 2016 at 8:05 PM

    the outfit with the yellow trousers stands out for me. they are very bight and daring

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  14. RAugust 9, 2016 at 6:38 AM

    I like that most of your clothing (those that I have seen) look really comfy and stylish. The many different colors are interesting and attractive.

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  15. LeeAugust 9, 2016 at 12:23 PM

    Different styles dlfor a different mood. You look good! I love the cross white balloon skirt

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  16. jared's mumAugust 9, 2016 at 2:26 PM

    Wow, those are really very beautiful and interesting fashion pieces and thinking of the love and devotion that went into making them. Kudos to the Indian government for coming up with this day and for preserving a beautiful part of your rich and admirable culture. I hope I will have the privilege of wearing one of these one day.

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  17. FX777222999August 9, 2016 at 6:06 PM

    You are very knowledgeable with the Indian fashion and clothing. You also wear with flair and coolness deep-within. In the future, you are what you are, with the dresses you wear everyday.

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  18. ShubAugust 9, 2016 at 7:38 PM

    I too love handlooms. They are original, comfy to wear. You look great in long hair and that saree.

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  19. Leke AwonugaAugust 9, 2016 at 10:45 PM

    You did perfectly blend in the Peacock outfits and I personally find women with long hairs very attractive. You did just that!

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  20. UnknownAugust 12, 2016 at 1:39 PM

    I didn't know about this festival at all. It's just 2 days away from Singapore's National Day! I will go google to learn more about it ~

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  21. UnknownOctober 6, 2016 at 9:28 PM

    Strong persona you have Bhushavali :) Liked the eco-fashion look. Saree n skirt one especially..

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